Anne’s 1996 and 1997 New York Times bestseller DOWN IN THE GARDEN propelled her into the imagination and hearts of people worldwide. UNTIL NOW, a retrospective of her images, was an international bestseller in 1998 and 1999. In 2002, Anne published PURE, an impressive visual statement of the new directions she was pursuing in photography that was #1 on the Barnes and Noble Best Photographic Books bestseller list for 10 straight weeks. Anne’s 2004 book MIRACLE was released to international accolades and an instant New York Times bestseller that remained on the list for six straight weeks. Her new book, CHERISHED THOUGHTS WITH LOVE, showcases selections from her most recent explorations in color and black and white, as well as her classic, sophisticated photographs, paired with her favorite quotes on childhood and was released in October 2005.

The Anne Geddes website remains an international success story: winner of several awards from the Web Marketing Association, annegeddes.com received the 2005 Best Diversified Business Website and Best Publishing Website WebAward, and the 2004 Standard of Excellence WebAward. In 2003, it was given the Best Diversified Business Website Award, the Best Diversified Business Email Marketing Message, and Best Retail Email Marketing Message in the Web Marketing Association's 2003 Internet Advertising Competition (IAC) Awards. It was honored with the 2002 Standard of Excellence WebAward and the 2001 Best Publishing Website WebAward. The then Anne Geddes Baby clothing collection website received a Webby Worthy Award from the International Academy of Digital Arts and Sciences, and the 2004 Best Catalog Website WebAward, the Best International Email Marketing Message in 2003, and the Standard of Excellence WebAward in 2002. The annegeddes.com November 2004 newsletter won Best Diversified Business Email Message, Best Publishing Email Message, and Best International Business Email Message in the Web Marketing Association's 2005 Internet Advertising Competition Awards. "Anne Geddes" is the 4th most popular baby-related search term requested on the Overture search engine, accessed by AOL and MSN users, and Anne is the 6th most popular woman on Google.fr (France) searches, according to New Zealand Listener magazine.

Anne's elegant and timeless collection of baby clothing and accessories for infants, aged from "Just Born" to 24 months, was launched in November 2001 with her Baby Bunny Collection. Designed by Anne and reflecting the emotional values of warmth, trust, nurturing, and caring inherent in her images, the Anne Geddes Baby clothing collection is beautifully crafted from soft, luxurious, quality fabrics with special attention to detail and finishing. Anne incorporated her internationally acclaimed images into her clothing designs with the introduction of the Baby Bears Collection in October 2003, followed by the Ladybug Collection in 2005. Supported by Anne's years of experience with new babies, and her conversations with more than 2,000 mothers over the years, the line of infant wear and accessories, along with other Anne Geddes gifts, are available for international shipping from freemail.com, fast2umail.com, and at the Wynn LVNV store, which is located within the Esplanade shops at the new luxury hotel, Wynn Las Vegas.

The flagship and first Anne Geddes retail store opened in Fall 2005 in the Downtown Disney® District, in Anaheim, California.

Compelling, powerful, and inspiring, Anne Geddes’ New York Times bestseller and latest publication, MIRACLE, was called “lavish” and “miraculous” by USA Today, “a small miracle of delicacy” by France’s GALA magazine, and “a work of heart” by the Sunday Express in Britain. Published simultaneously in 22 countries, the volume marked a unique collaboration for Anne, who for the first time blended her images with a musical element. A celebration of the bond of love between mother and baby, with a companion CD by premier contemporary pop singer Céline Dion, MIRACLE appeared on The Wall Street Journal nonfiction bestseller list, as well as the Publishers Weekly, Barnes & Noble, amazon.com Canada, and BookSense nonfiction hardcover bestseller lists, and was #1 on the Wal-Mart.com bestseller list for two weeks. In Germany, MIRACLE debuted at #3 on the prestigious GEO magazine bestseller list for the month of December 2004, and remained within the top ten at #6 for the month of January 2005. It was #12 on the Livre Hebdo Fall 2004 Illustrated Books bestseller list in France. With more than 450,000 copies in print, MIRACLE includes 19 images of Céline and is packaged with the making-of-the-book DVD and the MIRACLE 2004 audio CD by Sony Music.

Five years in the making, PURE featured 123 never-before-published black & white and color photographs, a clear demonstration of the talent that has propelled Anne to her position as the pre-eminent photographer in her particular field. Launched simultaneously in Europe and the U.S., it received international acclaim and appeared on the Livre Hebdo (France) bestsellers list for three weeks and on the Barnes & Noble list as Best Photographic Book for 10 weeks. The New York Times called PURE a “book filled with radiant images,” Publishers Weekly said it was “spectacular,” and Library Journal noted, “This sumptuous large-format book deals exclusively with the subject of birth … The variety of the photographs is remarkable…and each one is beautifully executed…Aptly titled, this collection of technically and aesthetically exquisite photographs is imbued with grace and hope. Highly recommended.” In Germany, Für Sie cited PURE as “a book with classical power,” and Italy’s Corriere della Sera commented, “These are the photos of babies that have made Anne Geddes one of the most loved photographers in the world.” There are 275,000 copies in print.

The diversity in Anne’s decade of work can be seen in UNTIL NOW. Printed in eight languages, it took Europe by storm in 1998, becoming an immediate popular and critical success. UNTIL NOW appeared on The Sunday Times Bestseller List in the UK, became the #1 Bestselling Illustrated Book on the Livre Hebdo list in France, and a bestseller in The Netherlands. In Germany, it was reprinted four times in four months, and was selected from a field of 445 worldwide entries to receive the “Kodak Fotobuchpreis 1998.” Leading German publisher Collection Rolf Heyne called this “the most prestigious award an illustrated book can receive in Germany.”

UNTIL NOW was released in the United States and Canada in late 1999 to immediate praise. “The book is wonderful. . . really marvelous,” said “Good Morning America.” “Artfully composed, exquisitely produced. . .” noted Newsday. UNTIL NOW has more than 975,000 copies in print worldwide, and was #1 on the holiday bestseller list in France for two consecutive years.

Anne's critically acclaimed gift book DOWN IN THE GARDEN, has more than 1.5 million copies in print worldwide. Widely touted as the #1 gift book in the United States in 1996, it swept to #3 on The New York Times bestseller list, remaining on it for 3 months, and making a return appearance to the list in May 1997. Rising to #2 on the Los Angeles Times bestseller list, it was named a ”Best Bet” book by publications across the country and was included among the best books of the year in the Entertainment Weekly '97 Yearbook. TIME noted DOWN IN THE GARDEN's ”whimsical and colorful collages,” and People magazine said Anne ”does wonders with minor models and a fertile imagination.”

Released in 1998, LITTLE THOUGHTS WITH LOVE combines Anne's remarkable images of children with her specially selected quotes from such luminaries as Eleanor Roosevelt, Hans Christian Andersen, Mother Teresa and others. It has sold more than 787,000 copies.

With more than 3 million copies in print, Anne's baby journal, MY FIRST FIVE YEARS , remains a treasured keepsake edition for families worldwide.

Thirteen years ago, Anne combined her interest in creating a calendar of her images with her commitment to ”giving back.” Through sales of her premiere edition 1992 calendar, she raised more than $50,000 toward the prevention of child abuse in New Zealand. Since then, designated funds from the range of Anne Geddes products totaling US $2 million have been donated through the non-profit Geddes Philanthropic Trust to help prevent child abuse in Australia, New Zealand, the United Kingdom, and the United States. In early 2005, more than $83,400 of nominated returns from the Anne Geddes Bank of America credit cards was donated to the UNICEF South Asia Tsunami Relief Effort to help children suffering from the devastating earthquake and tsunami. To aid in the relief effort following Hurricane Katrina in the U.S., more than 20,000 items of Anne Geddes Baby clothing were donated to benefit the babies affected by relocation, and in many cases, separation from their parents.

The Anne Geddes 2002 calendar program ranked in the top 15 of all calendar licensed programs in the US and Canada. Her U.S. calendar editions received special recognition, as the Calendar Marketing Association awarded her 1996 calendars and date books two Gold Awards and one Bronze, and her 1997 "A Collection of Images" calendar was ranked #1 in sales, according to the Calendar Club. Published in 47 countries, there are now more than 12 million Anne Geddes calendars and datebooks in print. More than 5.5 million Anne Geddes puzzles have been sold worldwide.

Born and raised in Queensland, Australia, and always interested in the emotional power of a photographic image, Anne first professionally picked up a camera in her mid-twenties, and began developing her signature style of simple structure and immediate visual impact.

Anne was appointed a Member of the New Zealand Order of Merit, an award announced as part of the Queen Elizabeth II's Birthday Honors List in June 2004. La Poste, the postal service of France, has honored her by printing commemorative birth stamps in 2004 and 2005 bearing her photographs. In May 2002, Anne and her business partner and husband, Kel, were presented with the Childhelp USA Humanitarian Award for their work to prevent child abuse.

Drawing one of the largest and most enthusiastic audiences ever to attend a keynote session, Anne addressed the 1998 World Council of Professional Photographers General Assembly, held during the Photokina exhibition in Cologne. She was given a specially engraved award for her contributions to photography. In 1997, Anne was awarded a Lifetime Membership in the Professional Photographers of America and received an Honorary Fellowship with the New Zealand Institute of Professional Photographers (NZIPP) in recognition of her unique style of photography and her success. In addition to accumulating the most merits ever granted an individual photographer at the New Zealand Institute of Professional Photographers competitions (formerly NZPPA), Anne was the first woman to earn a Fellowship from the Institute through its awards system. Additional gold and silver merits have added the prized "Gold Bar" to her Fellowship status. She also has won a number of honors in the Agfa Photokina competition, as well as the AGFA/NZIPP Professional Photography competition.

Anne applied her artistic expertise to another venue in 1997, directing two television commercials inspired by her images for a leading United States retailer. These commercials garnered Gold Awards for the Best Retail Commercials in the United States at the Annual Retail Award Presentations in Chicago that year.

Together Anne and Kel Geddes combine their talents in their company Geddes Group Holdings Ltd. As an integral part of this company, Kel Geddes Management Limited has the responsibility for all marketing, promotion, business administration, operations, and the production of books, calendars and other items.